CANNABIS SOCIAL MEDIA MARKETING
90% OF ALL MARKETERS INDICATED THAT THEIR SOCIAL MEDIA EFFORTS HAVE GENERATED MORE EXPOSURE FOR THEIR BUSINESSES.
GROWTH TIPS TO BUILD YOUR AUDIENCE
VIDEO POSTS RECEIVE 48% MORE VIEWS COMPARED TO OTHER TYPES OF CONTENT, MAKING IT A HIGHLY ENGAGING FORMAT.
COMMENT AND ENGAGE WITH INDUSTRY GIANTS AND RELEVANT PAGES. PUT YOUR BRAND IN THE CONVERSATION WITH OTHER LIKE-MINDED CONSUMERS AND PAGES.
DRIVE TRAFFIC AND CROSS-PROMOTE YOUR OTHER PLATFORMS BY DIRECTING YOUR AUDIENCE TO RELEVANT CONTENT, FEATURES, OR OFFERINGS AVAILABLE ON THOSE PLATFORMS.
COLLABORATING WITH SIMILAR CREATORS CAN SIGNIFICANTLY BENEFIT YOUR CANNABIS BRAND BY EXPANDING YOUR REACH AND TAPPING INTO NEW AUDIENCES. RESEARCH SHOWS THAT COLLABORATIONS CAN LEAD TO A 49% INCREASE IN SUBSCRIBERS FOR BOTH COLLABORATING CHANNELS.
UTILIZE CANNABIS HASHTAGS EFFECTIVELY TO INCREASE DISCOVERABILITY WITH THE BROADER CANNABIS COMMUNITY.
RUN CONTESTS, GIVEAWAYS, OR EXCLUSIVE PROMOTIONS TO INCENTIVIZE USER PARTICIPATION AND ATTRACT NEW FOLLOWERS.
CONSISTENCY IS KEY, ESTABLISH A REGULAR POSTING SCHEDULE AND ANALYZE YOUR METRICS TO OPTIMIZE YOUR CONTENT.
NAVIGATING CANNABIS ON SOCIAL MEDIA
AVOID SHOWING PEOPLE OVERCONSUMING CANNABIS ON YOUR PAGE.
RUNNING PAID CAMPAIGNS IS NOT PERMITTED AND WILL RESULT IN ACCOUNTS BEING TAKEN DOWN.
DON’T TALK ABOUT PRICING OR PRICE LISTS FOR ANY OF YOUR PRODUCTS.
NONE OF YOUR VERBIAGE SHOULD BE INTENDED TO PROMOTE THE SALE OR LOCATION OF WHERE THEY CAN PURCHASE
DON’T MENTION ANYTHING ABOUT SELLING CANNABIS.
DON’T MAKE ANY MEDICAL CLAIMS ABOUT YOUR PRODUCT.
DON’T PUT YOUR WEBSITE IN THE BIO IF YOU HAVE CANNABIS PRODUCTS ON THERE
DON’T TAG OR FEATURE YOUR RETAILER PARTNERS OR ACCOUNTS
DO NOT BUY FOLLOWERS, LIKES, ETC. AS IT WILL HURT YOUR OVERALL ENGAGEMENT
TIPS & IDEAS FOR CREATING CANNABIS CONTENT
TO AVOID DELETION AND SHADOW BANS IT IS BEST TO KEEP THE CONTENT AS EDUCATIONAL AS POSSIBLE. ADVOCATE FOR THE INDUSTRY AT LARGE USING RELIABLE SOURCES, AND USE VISUAL CONTENT THAT SHOWCASES A PRODUCT RATHER THAN SOLICITS IT TO THE AUDIENCE.
YOUR CONTENT SHOULD FOCUS ON CREATING CONTENT THAT CAN EDUCATE THE MASSES. CONSUMERS ARE 131% MORE LIKELY TO BUY A PRODUCT AFTER READING EDUCATIONAL CONTENT WITHOUT EDUCATION ABOUT THE PRODUCT, CUSTOMERS ARE IGNORANT AND THE LACK OF EDUCATION IS A WHITE-HOT SPACE TO CAPITALIZE ON.
get someone who understands both creative and cannabis. Hiring an outside AGENCY that DOESN'T UNDERSTAND the CANNABIS planT can be DETRIMENTAL in portraying your brand and product in the proper light.
DON'T take it too seriously, we work in weed.. this ISN'T a Sony shoot have fun and get creative with your ideas.
use ai SOFTWARE TO EASILY GENERATE DIFFERENT MEDIUMS OF CONTENT.
MICRO CONTENT
CREATE SHORT AND ENGAGING CONTENT THAT IS ENTERTAINING, CONCISE, AND EASILY DIGESTIBLE. SHORTER VIDEOS HAVE GAINED POPULARITY WITH STATISTICS SHOWING THAT 60% OF INSTAGRAM STORIES VIDEOS ARE WATCHED WITH THE SOUND OFF. ADDITIONALLY, 78% OF PEOPLE WATCH INSTAGRAM LIVE VIDEOS IN SHORTER SEGMENTS, SUGGESTING A PREFERENCE FOR BITE-SIZED, EASILY CONSUMABLE CONTENT ON THE PLATFORM.
LIFESTYLE CONTENT
FOCUS ON SHOWCASING HOW CANNABIS INTEGRATES INTO EVERYDAY LIFE. SHARE RELATABLE EXPERIENCES, AND TIPS FOR INCORPORATING CANNABIS INTO DIFFERENT ACTIVITIES, AND HIGHLIGHT THE POSITIVE ASPECTS OF CANNABIS USE FOR RELAXATION, CREATIVITY, AND WELLNESS. USE HIGH-QUALITY VISUALS, STORYTELLING, AND RELATABLE CAPTIONS TO CONNECT WITH YOUR AUDIENCE AND FOSTER A SENSE OF COMMUNITY AROUND A SHARED CANNABIS LIFESTYLE.
BEHIND THE SCENES
TAKE YOUR AUDIENCE BEHIND THE SCENES OF YOUR CANNABIS BRAND TO PROVIDE AN EXCLUSIVE GLIMPSE INTO YOUR OPERATIONS, PRODUCT CREATION, OR EVENTS. THIS CONTENT STYLE BUILDS TRANSPARENCY WHILE OFFERING A UNIQUE PERSPECTIVE. SHARE PHOTOS, VIDEOS, OR STORIES THAT SHOWCASE THE PROCESS BEHIND YOUR PRODUCTS, INTRODUCE YOUR TEAM MEMBERS, OR PROVIDE AN INSIDE LOOK INTO YOUR DAY-TO-DAY OPERATIONS.
INTERVIEWS
INTERVIEW INDUSTRY EXPERTS, INFLUENCERS, OR PASSIONATE INDIVIDUALS WITHIN THE CANNABIS COMMUNITY TO PROVIDE VALUABLE INSIGHTS AND PERSPECTIVES. CONDUCT INFORMATIVE INTERVIEWS THAT DIVE DEEP INTO RELEVANT TOPICS, TRENDS, OR EXPERIENCES. SHARE EXCERPTS, QUOTES, OR SNIPPETS OF THE INTERVIEW ON SOCIAL MEDIA, OR CONSIDER CREATING SHORT VIDEO CLIPS TO CAPTURE ATTENTION. THIS STYLE OF CONTENT ADDS CREDIBILITY AND OFFERS YOUR AUDIENCE THE OPPORTUNITY TO LEARN FROM RESPECTED VOICES WITHIN THE CANNABIS INDUSTRY.
USER-GENERATED CONTENT
ENCOURAGE YOUR AUDIENCE TO SHARE THEIR EXPERIENCES, PHOTOS, OR TESTIMONIALS RELATED TO YOUR BRAND AND PRODUCTS. RUN CONTESTS, CHALLENGES, OR CAMPAIGNS THAT MOTIVATE USERS TO CREATE AND SUBMIT THEIR OWN CONTENT. SHOWCASE USER-GENERATED CONTENT BY SHARING AND TAGGING THEIR POSTS, EXPRESSING GRATITUDE, AND FOSTERING A SENSE OF COMMUNITY AND COLLABORATION.
STRAIN AND PRODUCT REVIEWS
REVIEW SPECIFIC CANNABIS PRODUCTS, STRAINS, OR SERVICES TO PROVIDE IN-DEPTH INFORMATION. SHOWCASE THE UNIQUE FEATURES, BENEFITS, AND USES OF THE PRODUCT OR SERVICE WITH ENGAGING INSIGHT. THIS CONTENT STYLE HELPS YOUR AUDIENCE MAKE INFORMED DECISIONS ABOUT CANNABIS-RELATED PRODUCTS AND BUILDS TRUST IN YOUR RECOMMENDATIONS.
HOW-TO CONTENT
CREATE INFORMATIVE AND INSTRUCTIONAL CONTENT THAT GUIDES YOUR AUDIENCE ON VARIOUS ASPECTS OF CANNABIS. SOME IDEAS INCLUDE DIFFERENT CONSUMPTION METHODS, COOKING WITH CANNABIS, GROWING TIPS. OR BREAKING DOWN COMPLEX PROCESSES INTO STEP-BY-STEP INSTRUCTIONS, USE VISUALS TO AID UNDERSTANDING, AND PROVIDE VALUABLE TIPS AND TRICKS. THIS CONTENT STYLE POSITIONS YOUR BRAND AS A KNOWLEDGEABLE RESOURCE AND EMPOWERS YOUR AUDIENCE TO EXPLORE AND ENGAGE WITH CANNABIS IN NEW WAYS.
WEED PORN & NUG SHOTS
THE RISKIEST TYPE OF CONTENT TO POST ON SOCIAL IS DIRECT NUG AND PLANT PHOTOS. THIS CONTENT IS STILL VERY IMPORTANT TO THE CONSUMER BUT SHOULD BE USED STRATEGICALLY ACROSS YOUR PLATFORMS. CAPTURE STUNNING AND VISUALLY APPEALING CLOSE-UP SHOTS OF CANNABIS BUDS, CONCENTRATES, OR BEAUTIFULLY ROLLED JOINTS. SHOWCASE THE INTRICATE DETAILS, VIBRANT COLORS, AND TEXTURES OF DIFFERENT STRAINS TO CREATE EYE-CATCHING VISUALS. EXPERIMENT WITH CREATIVE COMPOSITIONS, LIGHTING, AND ANGLES TO HIGHLIGHT THE AESTHETICS OF CANNABIS. THIS STYLE OF CONTENT APPEALS TO CANNABIS ENTHUSIASTS AND CONNOISSEURS, SPARKING THEIR INTEREST AND ADMIRATION FOR THE PLANT.
Social Media Management
Set Clear Goals: Start by defining your objectives for social media, whether it's increasing brand awareness, driving website traffic, or promoting specific products.
Create a Content Calendar: Develop a content calendar that outlines the themes, topics, and formats for each post. This allows for a structured approach and ensures a diverse mix of content types, such as educational posts, product highlights, user-generated content, and industry news.
Plan in Advance: Dedicate time to plan and create content in advance. This allows for better organization and prevents last-minute scrambling. Use social media management tools to schedule posts ahead of time, ensuring a consistent flow of content.
Diversify Content Formats: Experiment with various content formats like images, videos, infographics, polls, and interactive posts to keep your audience engaged. Mix educational content, entertainment, and promotional materials to maintain a balanced approach.
Incorporate Trending Topics: Stay up-to-date with industry trends, holidays, and relevant events to incorporate them into your content calendar. This shows that your brand is current and connected to the latest happenings.
Monitor and Adjust: Regularly review your social media analytics to evaluate the performance of your content. Identify top-performing posts and use those insights to refine future content planning. Be open to adjusting your strategy based on audience feedback and engagement metrics.
Utilize Social Media Management Software: Invest in a reliable social media management tool, such as Hootsuite or Sprout Social, to streamline content scheduling, monitoring, and reporting. These tools allow you to plan and schedule posts in advance, ensuring a consistent presence on multiple platforms.
Shadowbanning of Cannabis Accounts on Instagram
Shadowbanning, for those unfamiliar with the term, refers to the act of blocking or partially blocking a user or their content from an online community in a way that isn't readily apparent to the user. In the context of Instagram, this might mean that a user's posts don't appear in their followers' feeds, or that their account doesn't show up in search results or hashtag feeds. The user isn't notified of this action, leading to confusion and frustration as they notice a drop in engagement and reach.
Instagram, being a global platform, has to navigate these differing perspectives and laws. The platform's community guidelines state that buying or selling illegal or prescription drugs, even if it's legal in your region, is not allowed. However, the line between promoting the use of cannabis and simply sharing information or advocating for its benefits can be blurry. This has led to significant challenges for those who rely on the platform to educate, advocate, or do business.
Legal Concerns: Even though cannabis is legal in many states in the U.S. and other countries, it remains illegal at the federal level in the U.S. and in many other parts of the world. Instagram, aiming to avoid legal complications, might choose to err on the side of caution.
Advertiser Pressure: Major platforms like Instagram rely heavily on advertising revenue. Advertisers might not want their products or services associated with cannabis-related content, leading the platform to limit the visibility of such accounts.
Image and Branding: Instagram might be concerned about its image and the type of content it's known for. By limiting cannabis-related content, the platform might believe it's maintaining a certain brand image.
GETTING youR DELETED ACCOUNT BACK
UNFORTUNATELY ACCOUNT DELETION ON INSTAGRAM FOR A CANNABIS BRAND HAS BECOME INCREDIBLY COMMON. WE CREATED THIS STEP-BY-STEP GUIDE TO HELP YOU GET YOUR ACCOUNT BACK.