HARNESS THE POTENTIAL OF YOUR DISPENSARIES OFFERINGS AND PROACTIVELY ENGAGE WITH CUSTOMERS BY PARTNERING WITH VENDORS TO CREATE COMPELLING PROMOTIONAL OPPORTUNITIES. ORGANIZE VENDOR DAYS EACH AND EVERY DAY WITH DIFFERENT VENDORS. DOUBLE DOWN AND HOST A MONTHLY MARKET INCLUDING ALL YOUR VENDORS. THIS IS A GREAT WAY TO PASS ALONG SAVINGS TO YOUR CUSTOMERS WHILE CONNECTING YOUR VENDORS TO NEW POTENTIAL CUSTOMERS. SOME COMMON PROMOTIONAL DEALS INCLUDE BUY ONE, GET ONE, DISCOUNTED TIME SLOTS, FREE GIFTS, RAFFLES & MORE.

ONE OF THE STRONGEST EXAMPLES OF BUILDING COMMUNITY THROUGH MONTHLY EVENTS WOULD BE CATALYST IN LONG BEACH, CA. BEFORE CITY ISSUES THE MONTHLY PARTY ON PINE RALLIED AN ENTIRE COMMUNITY TOGETHER EACH MONTH & OVERALL STRENGTHENED AND GREW THE BRAND TO BECOMING ONE OF THE MOST WELL-KNOWN IN THE STATE. GET CREATIVE AND INCLUDE YOUR VENDORS, PATIENTS, COMMUNITY & STAFF IN CONSISTENT MEET-UPS OR EVENTS.

Monthly Events to build and market your dispensary is essential in 2023.

SOMETIMES YOU HAVE TO PAY TO PLAY. ACTIVATE CREATIVELY WITH YOUR RETAILER & PROVIDE AN EYE-CATCHING OPPORTUNITY. THIS SHOULD BE CONSISTENT ACROSS ALL STORES FOR OVERALL BRANDING & FAMILIARITY. TRY TO LEVERAGE FREE PRODUCTS OR OTHER SERVICES INSTEAD OF PAYING THE FULL RATE WITH YOUR STORE. BY ADDING CREATIVE AND VISUALLY CAPTIVATING ELEMENTS, YOU CAN ADD VALUE TO THE RETAIL EXPERIENCE WHILE INCREASING BRAND AWARENESS AND FOSTERING CUSTOMER LOYALTY THROUGH UNIQUE AND INSTAGRAMMABLE MOMENTS. AS A DISPENSARY OWNER I WOULD REWARD THOSE GOING THE EXTRA MILE AND INCENTIVIZE BRANDS TO ACTIVATE WITH SOME EXCITEMENT AND CREATIVITY.

DRIVE IN-STORE SALES AND RAISE AWARENESS, TAKING ADVANTAGE OF FREQUENT PROMOTIONS TO MAXIMIZE YOUR EXPOSURE AND REACH A BROADER CUSTOMER BASE. GIVE VENDORS ALLOCATED TIME SLOTS TO CONNECT DIRECTLY WITH CUSTOMERS AND SHOW OFF THEIR PRODUCTS. WE HAVE SEEN BRANDS WHO STICK TO A CONSISTENT SCHEDULE HAVE SEEN MUCH MORE SUCCESS VS BRANDS WHO DO NOT IMPLEMENT A CONSISTENT PAD PRESENCE.

CREATE ENGAGING AND VISUALLY APPEALING VIDEO CONTENT TO RUN IN-STORE ON THE TV’S. CREATING BRANDED LOOPS KEEPS PRODUCTS & MESSAGING IN FRONT OF YOUR CUSTOMER’S EYES AND REAFFIRMS BRANDING WITH IN-EXPENSIVE REAL ESTATE. LEVERAGING IN-STORE VIDEO SCREENS AS A CANNABIS BRAND CAN SIGNIFICANTLY ENHANCE MARKETING EFFORTS BY CAPTURING CUSTOMERS' ATTENTION AND DELIVERING ENGAGING CONTENT, WHICH WILL LEAVE A LASTING IMPRESSION AND IS ANOTHER POINT TO GET IN FRONT OF YOUR AUDIENCE.
RESEARCH SHOWS THAT 75% OF CUSTOMERS FIND DIGITAL SIGNAGE INFLUENTIAL IN THEIR PURCHASING DECISIONS, HIGHLIGHTING THE POTENTIAL IMPACT OF UTILIZING VIDEO SCREENS TO SHOWCASE PRODUCT INFORMATION, PROMOTIONS, EDUCATIONAL CONTENT, AND BRAND MESSAGING.

THE ABILITY TO INSTANTLY REACH YOUR CUSTOMERS IN THEIR INBOX OR PHONE SHOULD BE A CORE FOCUS OF YOUR STRATEGY. THESE LISTS ARE YOUR BIGGEST ASSET WITH UNCERTAIN SOCIAL PLATFORMS AND LIMITED MARKETING CHANNELS. INCENTIVIZE SIGN-UPS TO YOUR EMAIL & TEXT LISTS AS OFTEN AS POSSIBLE WHILE NURTURING & REWARDING THE SUBSCRIBERS TO KEEP THE LIST ACTIVE.

INCORPORATING ITEMS SUCH AS CUTOUTS, SIGNAGE, ACTIVATIONS, AND ARTWORK WITHIN YOUR RETAIL SPACE CAN NOT ONLY ENHANCE THE AESTHETIC APPEAL BUT ALSO PROVIDE AN OPPORTUNITY FOR CUSTOMERS TO ENGAGE WITH YOUR BRAND. RESEARCH INDICATES THAT 63% OF MILLENNIALS ARE LIKELY TO MAKE A PURCHASE BASED ON A BRAND'S SOCIAL MEDIA PRESENCE, MAKING IT CRUCIAL FOR CANNABIS BRANDS TO CREATE VISUALLY APPEALING AND SHAREABLE MOMENTS THAT ALIGN WITH THEIR TARGET AUDIENCE'S INTERESTS.

DISPENSARY MARKETING TIPS

CANNABIS SOCIAL MEDIA MARKETING